HAAG Photographic Design

In 1957, my Dad, “Gus”, bought Crown Photo, a small B&W photofinishing lab in Belmont California. I was 8 years old. I would spend countless hours surrounded by the smells of B&W chemicals as I watched the magic of an image appear on paper in a room lit only by a dim orange light. I would then stand at the dryer end of production watching people’s memories unfold in front of me. I experienced the early start of black and white photos transition to color prints.  The whole new world of print processing was then firmly seeded in me and the start of my lifelong fascination with photography.

Crown Photo later became Haag Photo Inc., servicing hundreds of drug, camera and various other Bay Area merchants. We would literally develop up to 4000 rolls film on some nights and what memorable wild nights they were!

As I grew up, my onsite education at Crown and Haag Photo lead me to Brooks Institute in Santa Barbara Ca. to pursue my passion. I earned degrees in Commercial Illustration and Motion Picture Production. By 1977, my professional career as a Photographer was launched.

In 1983 I bought my first “Mac Plus” with a whopping 1 meg of ram, and a Jasmine 20 meg external SCSI drive. “This was so cool!!!”

In 1987 I was introduced to Adobe Photoshop and imaging was changed overnight. With today’s sophisticated computers and equipment, the options I have to offer my customers is equal to their imagination and creativity.

The most important thing that I have learned over the years, is that when you meet and exceed your customers’ expectations by giving them the very best product you can, allowing them to share their most cherished memories, they will always return. Small businesses are becoming rare these days and I am proud to continue my passion, not “taking pictures”, but being given the opportunity to share in others lives.

I am still that fascinated 8-year-old boy!

Thanks for stopping by!


Steve